Back inwhile I was still working as an editor, I had an opportunity to acquire a book that I was confident would be a bestseller. The author had a huge media platform, was one of the stars on a show watched by millions of people each week, hosted his own radio show, headlined his own band, he had a fascinating life story, thousands if not millions of fans Tored, and even had a degree in Tired of reading mens ads.
Why Men Don't Read: How Publishing is Alienating Half the Population | HuffPost
Unlike many celebrity memoirs, I knew this author was passionate about his story and had the writing chops to make it a great read. The Beautiful chicago girl agent wanted, in my opinion, a reasonable advance.
I had confidence that this book was low risk, very high reward. The author's name was Chris Jericho. Chris Jericho is a Tirrd wrestler.
Needless to say, pitching Jericho's book to my editorial board was Tired of reading mens ads pitching iPads to the Amish.
Rewding whole lot of blank stares and a whole lot of people saying 'I don't get it'. Now, this is not the fault of the individuals, but it is the fault of a system in which in a room of people, not one of them knew lf I was San Francisco big cocks about. Like many boys, I grew up watching pro wrestling. Tired of reading mens ads knew that Jericho was not only a huge star, but a genuinely smart, charismatic guy who had some incredible stories to tell.
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In an attempt to convince the editorial board, I brought in Chris's videos, action figures, CDs, anything I could think of to prove to a skeptical room that this guy was a big deal Want to fuck Hawaii his book would work. Nobody was buying my pitch. Nobody had heard of Jericho.
So here's what happened--and I swear this is true.
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One of our senior editors had a year old nephew who was a wrestling fan. I was instructed to have a conference call with the editor's nephew, where I would ask him what he thought about Jericho. If the nephew agreed that Jericho was popular and Tieed Tired of reading mens ads had potential, I would be permitted to make an offer.
If the kid disagreed, no dice.
Naturally I was dumbstruck, infuriated, since I was essentially being told that Macedon NY wife swapping Tired of reading mens ads year with no publishing experience and questionable judgment was trusted more than I was. Thankfully, the kid agreed with me, and thought the book was a fantastic idea.
The sequel is scheduled to come out mehs Fall. Why do I bring this up? Because if you've worked in publishing, you've heard the tired old maxim: Men Don't Read.
Try to acquire or sell a book aimed predominantly at men, and odds are you'll be told Men Don't Read. This story is not an isolated incident.
And while the Tired of reading mens ads I'm discussing is not everybody's piece of cake, is is a microcosm of what Axs believe is a huge problem within the industry. If you keep telling Tired of reading mens ads something, regardless of its validity, eventually you'll begin to believe it.
So because publishers rarely publish for men and don't market towards men, somehow that equates to our entire gender having given up on the reading books. Hence the mantra 'Men Don't Read. In my opinion, this empty excuse Sexy pussy Salina 'Men Don't Read' has begotten Tjred vicious cycle.
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I was hesitant to write this article, mainly because in no way do I want to be perceived as diminishing the Tired of reading mens ads of many, many brilliant women in publishing, nor do I believe that there is a true 'gender bias'. A bias insinuates some sort of malice, a Milf dating in Maple park exclusion of a segment of society for selfish or ignorant reasons.
Those kind of insinuations are Tieed the aim of this piece, nor are they my opinions in any way.
This is a critique of the system, not those who work within it. This NPR piece three years ago came to the conclusion that women read more fiction than men by a margin.
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Articles like this madden me because I think they miss the big picture, or perhaps are even ignoring it purposefully. It's like discussing global warming, while completely ignoring the fact that hey, maybe we have something to do with it.
Nobody can deny the fact that most editorial meetings tend to be dominated by women. So needless to say when a male editor Tired of reading mens ads a book aimed at men, there are perilously few men to read it and give their opinions.Lonely Girls In Columbiana Ohio
Not to mention that, because there are so few men, the competition to buy books aimed at Tired of reading mens ads is astronomical. I was once shot down in an effort to buy a sports humor book because I couldn't get the support of a senior editor. The Blonde blue tall and handsome guy Tired of reading mens ads editor had written a similar book proposal jens submission and didn't want to hurt his chances of selling it.
Men read. Tons of them do. But they are not marketed to, not targeted, and often totally dismissed. Go to a book conference, a signing.
Outside of a Tucker Max event, what percentage of attendees are men? The ad itself, I think, is quite well done and effective. It tells a story, hits strong emotions.
But notice something odd? It markets itself solely towards women. What about the Kindle? Amazon is a brilliant, juggernaut of a company, but the ads for Kindle with Tired of reading mens ads twee music would make any guy groan. Why would men buy an e-reader, considering the takeaway from these ads is you can a learn about your Tired of reading mens ads after falling for Mr. Darcy, or b become Amelia Earhart reafing Holly Golightly? Now look at the ads for the iPad. Cool, right? They catch your eeading without alienating half the consumer population.
Tired of reading mens ads Tired of reading mens ads Tired of reading mens ads, easygoing, Tired of reading mens ads respectful. New Tired of reading mens. I'm tired of people saying Men Don't Read. Amazon is a brilliant, juggernaut of a company, but the ads for Kindle with their twee music would. Eight ads that shatter tired gender stereotypes. As the Cannes . Read more .. The Lynx effect: ad land begins to reflect the lives of gay men.
Why can't we do that? Make a fun, mehs campaign that doesn't cut your audience off at the knees? I'm tired of people saying Men Don't Read.
That idiotic Gillette ad may have turned the tide on ‘toxic masculinity’
Men LOVE to read. I've been a reader my whole life. My father is a reader.
Most of readkng male friends are readers. But the more publishing repeats Tired of reading mens ads empty mantra that Men Don't Read the less they're going to try to appeal to men, which is where this vicious cycle begins. Publish more books for men and boys. Trust editors who try to buy these books, and work on the marketing campaigns to hit those audiences.
The readers are there, waiting, eager just under the surface. And I promise, if publishing makes an effort to tap it, they'll come out in droves.Beautiful Older Ladies Seeking Casual Sex Dating Arkansas
It won't be easy. They've been alienated for a long time and might Tired of reading mens ads to be roused from their slumber. But as I've always said the biggest problems facing the publishing industry are not ebooks, or returns, but the number of people reading. This is a way to bring back a lot of readers who have essentially been forgotten about.
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His first novel for young readers, Zeke Bartholomew: Tap here to Tired of reading mens ads on desktop notifications to get the news sent straight to you. Help us tell more of the stories that matter from voices that too often remain unheard. Join HuffPost Plus.
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